BEAUTY: Why is collagen the new 2020 craze?
Posted on July 14 2020
Every women wants to know the secret to anti-aging. Collagen sounds like it could be the answer, but how does it actually work?
Collagen is a protein that already exists in our body – it gives structure and strength to our skin, bones and muscles. Collagen makes up a whopping 80 percent of our skin, and works with another protein called elastin that — yes, you guessed it — keeps our skin elastic. But as we age, the natural production of collagen in our body slows down with age, illness or lifestyle factors. This is when wrinkles, weak joints, brittle nails and lacklustre hair begin to emerge.
Thankfully, there are now several collagen-boosting products available to naturally improve our skin, hair and body. Powdered collagen is full of energy-boosting amino acids, which are the building blocks of protein, and helps to increase skin strength and elasticity for plumper, younger-looking skin, as well as helping with joint, muscle and bone health.
Entrepreneur Libby Matthews who has seen her collagen supplement business Dose & Co. explode in only 18 months, thanks to the simplest of skin-saving ideas. Inspired by living in the US, Matthews developed a range of creamers for hot drinks containing premium quality collagen to help people look and feel better, and now Does & Co. is expanding from its online business into retail stores in New Zealand, Australia and the UK.
“Our collagen products are empowering, change people’s lives, and help them get results from their postpartum hair loss, improving hair, skin, nails, gut health and joint and ligament health. Some people have had eczema or psoriasis and tried every product including antibiotics and steroid creams to help with these conditions. After using our collagen they notice results within a week.”
Up until now the most popular product from the Dose & Co. range has been their collagen creamers, originally only offering a coconut milk base, but now also offered in a version made with milk powder.
Try it out now - doseandco.com